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“If you can dream, and not make dreams your master…”
From the November Zeitgeist… When we think of the depiction of a typical man, our mind tends to drift toward a suit, a dinner jacket, or something similarly familiar, stable and unchanging. In truth,...
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They think it’s all over. It never even started.
The lessons marketers can learn from Englands World Cup bid. One of the things Zeitgeist likes to do when not identifying first class insights is finding inspiration in the real world that can be...
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Gambling with Engagement
Understanding + Innovation = Real Engagement Though not yet quite falling into the category of a degenerate gambler, Zeitgeist regularly receives communications from various bookmakers keen to...
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A Lack of (Virtual) Governance
If you’ve been living in or aware of any of the news coming out of the Middle East of late, you’re probably cognisant of the fact that the status quo as we have, for generations, known it, is coming...
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On (Social) Media and Entertainment
Last week, Zeitgeist ambled down to Kensington Olympia again for yet another conference, this time the annual MediaPro Expo. Among the many speakers presenting over the course of two days, our main...
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PR own goals leave Germans feeling cold
As if their continued efforts to save the Euro weren’t giving them enough of a headache, recent German attempts to sell cars and excite football fans have also failed to hit the mark. As any...
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On the contemporary art market – Expertise, Marketing and Money
“If all signs are autonomous and refer only to one another, it must seem to follow that no image is truer or deeper than the next, and that the artist is absolved from his or her struggle for...
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Up in smoke: Trends in buying movies and content ownership
Like the main protagonist in The Artist, film audiences are increasingly falling out of love with physical film. A recent IHS Screen Digest webinar presented some interesting notes on home...
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Monetising the Arts – Fundraising and cultural collisions
A promotional still for The Met Opera’s season opener, ‘Eugene Onegin’, which debuted to a blizzard of protest and outrage. Damien Hirst divides the art world. No one thinks him a good artist, of...
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The Business of Fashion – Regulation, acquisition and the slowdown
When the global financial meltdown struck in 2008, many of those with a vested interest in the luxury market watched nervously; high net worth individuals had surely seen many investments wiped out as...
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